ticket pricing revenue yield management | pay per view price discrimination | research and development

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Chairman and CEO of Op-Tix™ Optimization Pricing for Entertainment, Inc.

Lou Volpano, is the founder of Op-Tix™ Optimization Pricing for Entertainment, Inc., specialists in pricing research and econometric development for entertainment companies.

 

Mr. Volpano has provided management and consulting services including strategic analysis and economic and financial forecasting for a wide scope of entertainment firms from Internet to TV and location-based entertainment venues including: RadioVision pay-per-view productions, The House of Blues, Egotvonline.com,  Great Yoga Teachers Inc., Dick Clark Productions, Great Chefs Television, and Billboard Live.

 

 

 

 

Prior to founding Op-Tix™, Volpano was a facility manager, an award winning concert producer working directly for artists such as The Blues Brothers, Frank Sinatra and Aretha Franklin and a pubic relations executive. In addition, he managed music television for artists including George Harrison, Bob Dylan, Tom Petty, Neil Young, Cheap Trick, Muddy Waters, and M.C. Hammer.

 

Published articles include 

  • "An Analysis of Pricing Pay-Per-View Events"
  •  
    A Proposal To Rationalize Event Ticket Pricing Using Price Discrimination" for The Journal of Pricing and Revenue, and
  • "Creating and Communicating a Vision" for The Handbook of Business Strategy